cinch strengthens partnership with Northamptonshire County Cricket Club

26 March 2026

Following a hugely successful initial four years of working together, cinch and Northamptonshire County Cricket Club are delighted to announce an expansion of their partnership ahead of the 2026 season. As part of the enhanced agreement, cinch branding will now feature on the Men’s training and travel apparel.

This development marks the next chapter in an already thriving relationship. cinch branding will appear prominently on the front of the Men’s team training kit worn during matchday warm-ups and post‑match activities, as well as throughout all training sessions across the season. The partnership will also extend to Men’s travel caps and selected apparel across both the Men’s and Women’s playing kits.

NCCC and cinch remain committed to building on a strong foundation of shared values and collaborative success. In addition to kit sponsorship, cinch continues to support a wide range of Club activity, including events, activations and the development of engaging digital content.

As the Club’s lead principal partner, cinch branding already features throughout The County Ground, and Northamptonshire is proud to continue working closely with such a recognisable and respected automotive brand.

cinch continues to evolve its customer experience, now enabling drivers to choose from used and brand‑new cars, supported by cinchServicing and MOT options at more than 100 locations across the country – all designed to make car ownership easier and more convenient.

Avril Palmer-Lavery, Chairman of Constellation Automotive Group, cinch owners, said, “Strengthening our relationship with Northamptonshire County Cricket Club feels like a natural next step, and we’re delighted to continue building on the success we’ve created together. We’re proud to support a club that shares our values and ambition.”

Chief Operating Officer at Northamptonshire, Daniel Vernon, said, “cinch are a fantastic partner of the Club and we’re thankful for their continued support as training kit sponsors for the men’s side. The relationship we have with the team at cinch is continually developing, and I’m excited to build on the success we’ve already had over the coming years.

“It is a pleasure to work with the entire cinch team. Our partnership reflects the alignment of many shared values and goals, and positioning our brand alongside one with the stature and profile of cinch is something we are incredibly proud of. We thoroughly enjoy supporting them as they strive to achieve their ambitions.”