How to get the best deal on a new car
Follow our tips to get the best deal on your new car
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By Ben Welham
Last updated: 31 July 2025
Like comedy, buying a new car is all about timing.
It can be a very daunting process, especially if you're not familiar with the brand or dealership scenario – we get it.
Our handy tips will teach you when the best time to buy is and help you get the best deal on your next new car.
How to get the best deal on a new car: top tips
Take advantage of manufacturer incentives
A clever way to shop around for your next car is to see what sort of current deals there are at your chosen dealership.
There are often special deals or compelling cash incentives to consider, run by the manufacturer itself.
These are usually available for a limited time only, but can significantly reduce your out-of-pocket costs without having to faff about with trying to negotiate a deal.
Shop at the right time
This might sound silly because surely there's no perfect time to buy a car, right? Well, sometimes there can be.
Often, the best promotions can be found at the end of the month, quarter or year. This isn't always the case, but if you time it right, you could be in luck.
There's also the classic example of buying a convertible car in winter because they're less desirable – and therefore cheaper – in the UK at that point. Sounds made up, but it's usually true.
Consider last year's model
Car manufacturers tend to introduce a new generation of a car every seven years or so, and tend to refresh models after three or four years with minor tweaks to the design, or some new features.
Just before these new versions are introduced, the last of the old stock, called 'run-out models', can often be bought at a discount.
You’ll need to bear in mind that the resale value could fall quickly after the revised/new car is introduced, though. Swings and roundabouts, but worth it if you're planning on enjoying the car for a while.
Explore the dealership's finance options
Many car dealerships offer competitive low-APR and 0% financing options directly through the OEM manufacturer for qualified buyers. This can be a great way to finance your next car.
By choosing one of these incentives over a third-party one, you can sometimes save thousands throughout your finance agreement, and who doesn't want to save a bit of dough where they can?
Be ready to act
The best deals usually go fast; we've all been in that situation where we've missed out on a great deal because we took too long to act.
This is why it's always best to be ready to act fast. So, make sure you have your finances in order and are ready to buy the car when the right deal comes around.
This also includes having a valid driver's licence, proof of insurance, a down payment and pre-approval if needed.
You don't want to miss the boat because you weren't organised!